Canned Responses Are Killing Your Customer Satisfaction Scores

## Everybody Knows

Your customers know they're getting a template. They've known for years. The moment they read "Thank you for reaching out! We're sorry to hear about your experience," they check out. They know a human didn't write that sentence for them. They know it was copy-pasted.

And honestly? That's fine for some situations. A shipping confirmation doesn't need a personal touch. An order receipt is a template and nobody cares.

But when someone is frustrated, confused, or angry, and the...