How to Build a Support Style Guide (With Examples)

## Why You Need a Style Guide

Read five random support tickets from your team. Do they sound like they came from the same company?

Usually, no. One agent writes like a formal business letter. Another uses exclamation marks in every sentence. A third writes in sentence fragments. The customer experience varies wildly depending on who picks up the ticket.

A style guide fixes this. It's not about controlling your team or turning everyone into the same generic robot. It's about setting a baseline...