How to Set Up Customer Support for an API Product

## Developers Are Not Regular Customers

The biggest mistake companies make with API support is running it like consumer support. Different audience, different expectations, different everything.

Developers don't want to "chat with a representative." They want to find the answer themselves, quickly, in documentation that's accurate and complete. When they do contact support, they expect the person on the other end to understand their technical context without needing it explained from scratch.
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