How to Write Support Macros That Don't Sound Like a Robot Wrote Them

## The Problem with Most Macros

Every support team has them. Pre-written responses for common questions. Password resets, billing inquiries, shipping status, refund requests.

And every customer has received one that made them feel like they were talking to a vending machine.

The issue isn't that macros exist. They're necessary. A team handling 200 tickets a day can't write every response from scratch. The issue is that most macros are written once by someone in a hurry, then copied verbatim f...