How to Write a Support Apology Email That Doesn't Make Things Worse

## Why Most Apology Emails Fail

"We sincerely apologize for any inconvenience this may have caused."

You've read that sentence a thousand times. Did it ever make you feel better? No. Because it's evasive. "Any inconvenience" minimizes the problem. "May have caused" questions whether there even was a problem. It's not an apology. It's a legal department's attempt at sounding sorry.

Good apology emails are specific, honest, and short. They name the problem. They take responsibility. They explai...