Free Tool

Churn Rate Calculator

Calculate your churn rate and see the revenue impact of reducing it. Every percentage point matters more than you think.

Free churn rate calculator, retention rate calculator, and revenue impact modeler. Calculate monthly and annual churn rate from customer counts. Model the revenue impact of reducing churn by 1-10 percentage points. See how customer support quality directly affects retention and annual recurring revenue. Churn formula: (Lost Customers / Starting Customers) x 100.

Your Numbers

Customers at start of month

Customers lost this month

Average revenue per customer (monthly)$50

Monthly Churn Rate

5.0%

46%

Annual churn

95.0%

Retention rate

Revenue Impact

Monthly lost revenue$2,500

Annual lost revenue$30,000

Each 1% reduction in churn saves

$6,000/year

Benchmarks

SaaS (SMB)3-7% monthly

SaaS (Enterprise)0.5-1.5% monthly

E-commerce5-10% monthly

Subscription boxes8-12% monthly

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32% of customers leave after one bad experience. Supp makes sure common questions get answered instantly and correctly.

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