Customer Lifetime Value Calculator
Calculate CLV and see how reducing churn by improving support quality increases the lifetime value of every customer.
Free customer lifetime value calculator and LTV estimator. Input your average revenue per user (ARPU), monthly churn rate, and gross margin to calculate CLV. See the revenue impact of reducing churn by 1%, 5%, and 10% through better customer support. CLV formula: ARPU x Gross Margin / Churn Rate.
Your Metrics
Customer Lifetime Value
$700
Avg lifespan: 20.0 months
Total customer base value
$350.0k
If you reduce churn...
Churn drops to 4.0%
CLV becomes $875
+$87.5k
across all customers
Churn drops to 0.0%
CLV becomes $35.0k
+$17150.0k
across all customers
Churn drops to -5.0%
CLV becomes $35.0k
+$17150.0k
across all customers
Better support reduces churn, which increases CLV
Every fast, accurate support interaction protects customer lifetime value. Supp resolves common questions instantly.
Try Supp free